Battle of the Brands
In order to connect DoorDash closer to the gaming community, we created our own Multi-versus tournament with 10 QSR brand partners and 10 fan-favorite streamers. We paired up the streamers and brands for a tournament of epic proportions. This activation not only strengthened our relationship with gamers, but also gave our restaurant brand partners the unique ability to reach the gaming community through DoorDash.
The Results
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2.4M unique views
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35k max concurrent viewers
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72k chat interactions
Battle of the Snacks
In year-one of this series, we worked with CPG brands in an effort to gain awarness of DoorDash's convenience and grocery offerings. You can see the hiuge level-up between year-one and year-two.
The Results
1.7M unique views
27k max concurrent viewers
26k chat interactions
2x follower growth for DoorDash Twitch channel