Battle of the Brands Season 3
Gathering on the success of 2 very impactful seasons of Battle of the Brands, we built it bigger and better in Season 3. And, this year, we got one of the biggest game titles in the world as our partner - Fortnite. We brought back 8 QSR brand partners and 8 fan-favorite streamers and paired them up for a tournament of epic proportions. This activation not only strengthened our relationship with gamers, but also gave our restaurant brand partners the unique ability to reach the gaming community through DoorDash.
For Season 3, we pulled out all the stops - took it from a 2-weekend tournament to 3, and it all culminated with an epic live battle at PAX West in Seattle - one of the biggest gaming events in the world.
The streamers loved it, the fans ate it up, and the results prove the value to the DoorDash brand.
The Results
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73M impressions
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3.5M unique stream viewers
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5.8M total live views
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1.7M social engagements
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1.6M incremental DoorDash orders
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+29% unaided brand awareness lift
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+15% brand association lift

Press
DoorDash and PAX released a joint press release announcing Battle of the Brands Season 3.
The release accumulated over 1.3 billion media impressions through placements on various gaming sites like The Esports Advocate, GamingLyfe, and Esports Kingdom.

Paid and Organic Media
The campaign was supported with a full paid and organic media strategy.
Twitch: Homepage Headliner, Pre-roll, Mobile Streamables unit
TikTok: Top View, In-feed, Pulse: Gaming
Organic: X, TikTok, Instagram



