Heavy Hitters is all about originality and encourage their fans to be originals every day, in all that they do. The brand was the original cannabis vape pen in California.

 

Our challenge was to stand out it a crowded competitive set of over 250 brands and counting, build the fandom, and support true originals. We created the Heavy Hitters tattoo studio (yup, real tattoos) and took it to events like Coachella, Hall of Flowers (the premier cannabis event in CA) and dispensaries across CA as a pop-up activation for the brand.

 

We helped Heavy Hitters Fans support their own originality through artistic expression and partnered with Poncho the Artist from Art is My Drug tattoo studio to make it happen.

 

The Results:

• 300+ tattoos given - including 10 Heavy Hitters logo tattoos! (For someone to ink your brand on their body is the ultimate marketing flattery IMHO)

• 500+ Units sold at accounts during events (average daily sales per account = 50)

• 50% Sales Growth Quarter over Quarter for retail partners